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Taco Bell Debuts Breakfast Menu Aiming Square At McDonalds

taco_bell_breakfast

In the war of breakfast fast foods, it looks like there is a new contender in the ring as Taco Bell has entered the ring.

Normally, I am not much of a fast-food breakfast eater so whatever is on the menu barely catches my eye.  If given the choice, I’d always go for the Chick-fil-a chicken and biscuit sandwich because, let’s face it, it is some good food.  However, something caught my eye with this new Taco Bell development and not in a good way.

The Waffle Taco.

taco-bell-breakfast-waffleIntriguing?  Yes.  Disgusting?  Yes.  Made up?  Oh no, this thing is real.  The Waffle Taco consists of a waffle wrapped around a sausage patty or bacon with scrambled eggs and cheese, served with a side of syrup.

I do not even want to look up how many calories or grams of fat are in that creation.  Honestly when I first heard the words “Taco Bell” and “breakfast” together, I thought “hey, a breakfast burrito could be good.”  However, they have come up with a creation that could likely only be dreamt up by a room full of 20-somethings coming off a high and a serious case of the munchies.

Turns out that is exactly the market Taco Bell was targeting, minus the reference to the munchies.  A representative for Taco Bell told Yahoo! News that Taco Bell created these items to appeal to its fan base of younger, 20-something men.  Basically we are talking college students who are looking for something to eat after an all-night party, correct?

I think this may be why we have an obesity problem in our country.

Honestly, I should not be surprised by the restaurant that has figured out a way to work Doritos or Fritos into most items on the menu.  The sad thing is Taco Bell is not alone, and it is not just breakfast alone.  Lest we forget the Wendy’s Baconator?

Why should they not take advantage of this opportunity?  A market exists and there is money to be made.  The fast-food industry is a billion dollar, world-wide industry.  This did not happen overnight.

So mark your calendars for March 27, and be sure to hit up your local Taco Bell.  I may just do that, if not for morbid curiosity.  Time to make a run for the border.

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Alaina Sullivan

Alaina Sullivan

Alaina Sullivan is an attorney and freelance writer in Indiana. She focuses her legal work on providing free legal services to those who cannot afford an attorney and is passionate in writing about legal issues and news in the non-profit industry.
Alaina Sullivan

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Alaina Sullivan
Alaina Sullivan